You don’t have to be a graduate of a film degree to create videos today. Marketers with no professional training can produce video content via a Smartphone. Amazingly, billions of viewers are watching. According to experts, internet traffic comes from videos. As such, many companies recognize the power of video in the world of advertising. The resources below are the guide to learn more about creating videos for various platforms. Take a sneak peek now:
Plan in Advance
The first tip is to plan in advance. Successful social videos start with emotive and thoughtful content. If you want your video to be remembered, you can feature a story of struggle and triumph. Plan the start, middle, and end of your plot. Then, write a script. Indeed, with this tip, you can capture the heart of your target viewers and gain traffic.
Steady the Camera
Another good tip is to invest in a tripod for your Smartphone or camera. With this, you can be able to create a professional social media video content. Also, your viewers can be able to focus on the story especially if the video has good quality.
Invest in External Mic
For corporate video production Melbourne, it will be best if the viewers can hear everything in the video. For example, if there are dialogue or sound of animals, it must be audible. Built-in microphones on smart phones can fail to cancel the noise on the background. As such, you can invest in external mics for your production. With this, you can record quality audio amazingly.
Shoot for the Platform of Choice
For some of the social media platforms, it is best to have a landscape video format. Indeed, horizontal videos are the universal format. This is how we watch them on TV or in theaters. Meanwhile, when videos are in the portrait mode, the viewers must watch them with two black bars on each side. Remember, each videos must be optimized for each social media platform. For example, a video for Facebook requires more editing before posting it at Instagram. Also, you need to have a different approach before you put it at Twitter or Youtube.
Most of the viewers are always at work. As such, it is best to have on-screen text or subtitles. With this, interested viewers can still play the video and get the message even if the sound if off. Indeed, social media videos are captivating the hearts of billions of subscribers around the world. To relay your message and gain profit, make sure to remember the tips above. Then., start shooting your video and dominate the internet.